I think the two keys points to remember from this week readings are how important as a PR practitioners to have a good strategy and make their planning well organized.
It is clearly written in the beginning of the chapter that strategy is a series of planned activities designed and integrated to achieve a stated organisational goal. Any kind of job that we take, strategic is very important as well as a public relation that focus on communication in front of public.
It was mention in the reading about an effective strategic communication plan, such as : being open and honest, two way and responsive, receiver-oriented, timely, clear and consistent and comprehensive. Those are the important points about maintaining strategic and planning. Budgeting and scheduling were also important to make the strategies more effective, but to get that points, we have to organised the strategies and planning nicely.
This week reading strongly enough covered and gave me a lot of information about public relation practice that I've never known before. The strategic, planning and scheduling of public relations is important to the effective management of the public relations. If there are good strategic, planning, and scheduling as well as controlling the budgets continuously, I think it will be easier to reach any goals that PR practitioners want.
It is clearly written in the beginning of the chapter that strategy is a series of planned activities designed and integrated to achieve a stated organisational goal. Any kind of job that we take, strategic is very important as well as a public relation that focus on communication in front of public.
It was mention in the reading about an effective strategic communication plan, such as : being open and honest, two way and responsive, receiver-oriented, timely, clear and consistent and comprehensive. Those are the important points about maintaining strategic and planning. Budgeting and scheduling were also important to make the strategies more effective, but to get that points, we have to organised the strategies and planning nicely.
This week reading strongly enough covered and gave me a lot of information about public relation practice that I've never known before. The strategic, planning and scheduling of public relations is important to the effective management of the public relations. If there are good strategic, planning, and scheduling as well as controlling the budgets continuously, I think it will be easier to reach any goals that PR practitioners want.
Truly without organisation and planning, PR is a difficult task to endeavour. As people will scrutinize public relations people closely, it is inherent to make sure the image of the company is well taken care of with these strategies and practices.
ReplyDeleteThe importance of PR is making oneself easily understood and taking into account what the public wants. I feel our reading on SARS greatly aided our understanding of how public relations can be used to control emergency situations by its execution.