I think the two keys point to remember for this week reading were the real connection between the media and public relations and also what PR practitioners have to concern about the media and audiences.
We all know that media will always be big businesses, and role of PR practitioners are also important. Media such as television, newspaper, radio, Internet, magazines, etc are the main tools that public will use for their life. Since public relation activities is helping people to understand as well as selling products or organization, media is the answer of the 'fastest-way' to transferring information to the public. On the other hand, media activities are keep updating their self of recent news, events, issues and changes which happen nationally or even globally. As a result, the PR practitioners will tend to use the media as their tools, which is quiet effective.
But there are some rules that public relation practitioners have to concern about using the media, such as knowing the media more deeply and also targeting the audiences correctly. PR practitioners have to concern about the vary type of the media, their location, their rules of production and also their location. So if PR practitioners know very well about all variety of each medium then they can work very well with with or within them. Here, roles of audience were also important, because audience are the target who can decide how successful the product it was. Since they will give some feedback such as input or criticize, so PR practitioners have to be 'smart' of targeting their audience.
We all know that media will always be big businesses, and role of PR practitioners are also important. Media such as television, newspaper, radio, Internet, magazines, etc are the main tools that public will use for their life. Since public relation activities is helping people to understand as well as selling products or organization, media is the answer of the 'fastest-way' to transferring information to the public. On the other hand, media activities are keep updating their self of recent news, events, issues and changes which happen nationally or even globally. As a result, the PR practitioners will tend to use the media as their tools, which is quiet effective.
But there are some rules that public relation practitioners have to concern about using the media, such as knowing the media more deeply and also targeting the audiences correctly. PR practitioners have to concern about the vary type of the media, their location, their rules of production and also their location. So if PR practitioners know very well about all variety of each medium then they can work very well with with or within them. Here, roles of audience were also important, because audience are the target who can decide how successful the product it was. Since they will give some feedback such as input or criticize, so PR practitioners have to be 'smart' of targeting their audience.
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