Week 10 - chapter 11 & 16 : Risk, crisis, issues and Third sector

I think the keys to remember for this week readings were the tactics of crisis management and planning issues management as well as the Third Sector which now become a part of public relation.

According to this chapter, this topic is the most challenging areas of public relations practice. Firstly, the crisis it self can mean many things such as name, place or date in a negative way, and crisis also occur at any levels. On the other hand, issues are more complex to define since we will realize it happen when we get the impact. The other different thing from crisis and issues management is crisis tend to have beginning and an end while issues may never achieve resolution.

However there are some tactics which mostly used by an organization. For example, if we want to make an advertising for a product we will extremely giving any information about is so the public will get used to see that product, and media will be the best solution to achieve their goal, but in crisis, they will tend to minimalist their advertising, offering their product in each certain places, promote the product from mouth to mouth and keep their product in good condition is the simplest way to attract public.

To planning issues management, it is important to do the issues analysis and prioritizing, because when you do a planning, any priorities need to be set and get as well as get the reviews and implementing issues management strategies also crucial, so we have to identifying the issues as soon as possible. On the other hand, to make a long term strategic, we need be more brave to take some risk, in here role of the Third Sector will always continue.

This week readings has well described any information about crisis and issues management which very important in public relation industry and how we anticipate any problems, and also makes me understand about the Third society which will become more powerful in the future. So PR practitioners should be more aware to take any decisions.

Week 9 - A typical public relation program

I think this chapter adding more my knowledge about public relation in general. According to this reading, whether public relation practitioners make a big project or small project, generally they will start with development of objectives, through planning and budgeting, implementation, evaluation, and back again to the objectives.

This week reading also explained more deeply why does management invest in public relation. Basically, to manage something we need a good leader to arrange all the project, in here, role of PR person is so important. The leader of the management should be able to communicate to all categories. So a good leader will make a good management and it will automatically get a good campaign as a result.

However, to make a successful public relation campaign, there are several things that we have to focused on, like media selected; broadcast media, news conferences, publications, and sponsorship. Based on this reading, another important thing is budget prepared, Most PR person fully understand how to get communication support and and can quickly arrange to clarify the budget.

This week reading makes me understand enough about public relation in general, this chapter explained about some tactic of PR more deeply.

Week 8 - chapter 6 & 10 : Research and evaluation - Sponsorship and event management

I think the two keys point to remember for this week readings were what and when to a research and also the methodologies for the research as well as do a corporate partnership through sponsorship and also an event. I thinks both of them are the crucial things to reach PR goals. 

One of the most effective ways viewing the research process is in terms of inputs, outputs and outcomes (Pritchitt and Sherman 1994). This is means all the process which happen in research process are very important. For the input research, PR practitioners should more aggressive so they can get much information for their organization it self. Output research gather information on the appropriateness of the message and the content, and the quality of message and activity presentations (Cutlip et al. 1994). This can be referst to the strategy development or implementation phases. while outcome research more focus on which the original campaign objectives were met. Evaluation is often recognized as being the beginning of new effort not just the completion of a previous activity, and PR practitioners shoul be more concern about this.

Another important thing is the methodologies that we use to do the research, it can be formal or informal,qualitative or quantitative method. The research techniques also a crucial part of the methodologies, it can be by surveys, mail, telephone, face-to-face or even internet. Based on this reading there are also other research techniques that most commonly used, like in-depth interviews, focus group, ethnographic studies, case studies, analysis of existing data, organisational culture study, feedback analysis, media monitoring, content analysis, benchmark research, statistical analysis, and many more. Another method to reach a PR goals is how we manage sponsorship and event, they were become a crucial thing in PR industry. They will always work together since they were need each others. 

This week readings made me fully understand about research and evaluation things and also how to manage sponsorship and an event as well as how important to do research, planning our project, scheduling and being creative to manage successful public relation activities.