Week 9 - A typical public relation program

I think this chapter adding more my knowledge about public relation in general. According to this reading, whether public relation practitioners make a big project or small project, generally they will start with development of objectives, through planning and budgeting, implementation, evaluation, and back again to the objectives.

This week reading also explained more deeply why does management invest in public relation. Basically, to manage something we need a good leader to arrange all the project, in here, role of PR person is so important. The leader of the management should be able to communicate to all categories. So a good leader will make a good management and it will automatically get a good campaign as a result.

However, to make a successful public relation campaign, there are several things that we have to focused on, like media selected; broadcast media, news conferences, publications, and sponsorship. Based on this reading, another important thing is budget prepared, Most PR person fully understand how to get communication support and and can quickly arrange to clarify the budget.

This week reading makes me understand enough about public relation in general, this chapter explained about some tactic of PR more deeply.