I think the keys to remember for this week readings were the tactics of crisis management and planning issues management as well as the Third Sector which now become a part of public relation.
According to this chapter, this topic is the most challenging areas of public relations practice. Firstly, the crisis it self can mean many things such as name, place or date in a negative way, and crisis also occur at any levels. On the other hand, issues are more complex to define since we will realize it happen when we get the impact. The other different thing from crisis and issues management is crisis tend to have beginning and an end while issues may never achieve resolution.
However there are some tactics which mostly used by an organization. For example, if we want to make an advertising for a product we will extremely giving any information about is so the public will get used to see that product, and media will be the best solution to achieve their goal, but in crisis, they will tend to minimalist their advertising, offering their product in each certain places, promote the product from mouth to mouth and keep their product in good condition is the simplest way to attract public.
To planning issues management, it is important to do the issues analysis and prioritizing, because when you do a planning, any priorities need to be set and get as well as get the reviews and implementing issues management strategies also crucial, so we have to identifying the issues as soon as possible. On the other hand, to make a long term strategic, we need be more brave to take some risk, in here role of the Third Sector will always continue.
This week readings has well described any information about crisis and issues management which very important in public relation industry and how we anticipate any problems, and also makes me understand about the Third society which will become more powerful in the future. So PR practitioners should be more aware to take any decisions.
According to this chapter, this topic is the most challenging areas of public relations practice. Firstly, the crisis it self can mean many things such as name, place or date in a negative way, and crisis also occur at any levels. On the other hand, issues are more complex to define since we will realize it happen when we get the impact. The other different thing from crisis and issues management is crisis tend to have beginning and an end while issues may never achieve resolution.
However there are some tactics which mostly used by an organization. For example, if we want to make an advertising for a product we will extremely giving any information about is so the public will get used to see that product, and media will be the best solution to achieve their goal, but in crisis, they will tend to minimalist their advertising, offering their product in each certain places, promote the product from mouth to mouth and keep their product in good condition is the simplest way to attract public.
To planning issues management, it is important to do the issues analysis and prioritizing, because when you do a planning, any priorities need to be set and get as well as get the reviews and implementing issues management strategies also crucial, so we have to identifying the issues as soon as possible. On the other hand, to make a long term strategic, we need be more brave to take some risk, in here role of the Third Sector will always continue.
This week readings has well described any information about crisis and issues management which very important in public relation industry and how we anticipate any problems, and also makes me understand about the Third society which will become more powerful in the future. So PR practitioners should be more aware to take any decisions.
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