Week 7 - chapter 8 & 14: Tactics & PR in business

I think the point to remember of this week readings were the tactics method of delivery and public relation in business.

Since nowadays, due to technical development many people transferring information easily and comfortably, and PR practitioners use media relations as their reference to delivery their messages, while sometimes there are some problems which can happen because of technical problems. Following option which mentioned in this week reading such as, Mail, Faxes, News, Email, CD-ROMs, Videos, Websites are tools that has advantages and disadvantages that have to be considered.

So it is important to select the tactics correctly, like doing research, using media relations even it is requires careful consideration, printed materials ; brochures and flyers which best known as a the most easiest tactics ever, or annual reports about the experienced about their last project, newsletters, direct email, or somethings that more direct such as speeches and presentations or another "catchy" way like using celebrities or make an event and also advertising which is the best and effective tactics.

Business in public relation can also categorized by a tactic, because to make a good campaign PR practitioners has to understand enough about marketing, since we are all works with public, either internal or external. PR person should be more focus on promotions, media and finance and also management. Moreover, business also being the key for any job markets, so understanding business means that you've already one step ahead.

But no one can make sure that all of those tactics will success in the PR campaign, so the important thing is PR person have to realize about their objectivity then they can plan the strategy, realize how important strategic in business and we can start to focus on the audience.

This week reading really gave me a lot of tactics options and also how important to learn about marketing which is very important in the future.

Week 6 - Chapter 13 : Communities and public relations

I think the two points to remember of this week reading were advantages and problems of using new media to connect with social networks and how important a public for PR objectives.

The readings made me think that it is important for PR person to have a good connection with social networks either personally or generally. One of the PR's advantage is new media be able to reach people do their two-way communication. So in this case, role between organization, clients, and publics were so important. However, there's also a problem of this way where the two parties cannot interaction perfectly, so there will be some limitation of it.

The reading also made me think about how crucial for PR practitioners to engage with social networks because public will decide the successful of a PR project. Public will decide which one is suitable enough with their tastes and preferences.

Like mentioned in this reading that it is important for PR practitioners to increase their knowledge especially in this era where all kind of types were mixing up and so many possibilities will happen. In here, role of public for PR objectives are so important.

This week reading made me think about how important to have a good relations to the public as well as media relations and social networks because in the end they will needs each other feedback.

Week 5 - chapter 5 : Etchical Practice

I think the two key points to remember of this week reading were the role of ethics in public relation and ethics as a public relation strategy. Nowadays, it is important to public relation maintain a good relationship as well as having a good ethics with the public at large to create a conducive environment. The best way to do that is public relations practitioners have to serves the public interest by developing mutual understanding, contributing as well as facilitating between the organizations and public.
There are 4 roles played by public relations practitioner that mentioned in this article; the role of counselor, which involves objectives, analysis situation and the perception of the strategic. role of advocate to led to the current debate about public relation ethics, role of corporate monitor which inform corporate monitor for their organization and also corporate conscience to serve the moral keeper for both its communication and actions.
Another advantages of ethical practice is because it can be used as a public relation strategy , sometimes it is unavoidable that there will be a conflict between the organization and the public and have a good ethics will lead a good corporation and relationship each other. So the organization have to be more concern and responsibility of improving corporate citizen, transparency to building a commercially successful business.
This reading clearly informed me that the role of ethics is very important in public relation world.

Week 4 - Chapter 9 : Media Relations

I think the two keys point to remember for this week reading were the real connection between the media and public relations and also what PR practitioners have to concern about the media and audiences.

We all know that media will always be big businesses, and role of PR practitioners are also important. Media such as television, newspaper, radio, Internet, magazines, etc are the main tools that public will use for their life. Since public relation activities is helping people to understand as well as selling products or organization, media is the answer of the 'fastest-way' to transferring information to the public. On the other hand, media activities are keep updating their self of recent news, events, issues and changes which happen nationally or even globally. As a result, the PR practitioners will tend to use the media as their tools, which is quiet effective.

But there are some rules that public relation practitioners have to concern about using the media, such as knowing the media more deeply and also targeting the audiences correctly. PR practitioners have to concern about the vary type of the media, their location, their rules of production and also their location. So if PR practitioners know very well about all variety of each medium then they can work very well with with or within them. Here, roles of audience were also important, because audience are the target who can decide how successful the product it was. Since they will give some feedback such as input or criticize, so PR practitioners have to be 'smart' of targeting their audience.