I think the point to remember of this week readings were the tactics method of delivery and public relation in business.
Since nowadays, due to technical development many people transferring information easily and comfortably, and PR practitioners use media relations as their reference to delivery their messages, while sometimes there are some problems which can happen because of technical problems. Following option which mentioned in this week reading such as, Mail, Faxes, News, Email, CD-ROMs, Videos, Websites are tools that has advantages and disadvantages that have to be considered.
So it is important to select the tactics correctly, like doing research, using media relations even it is requires careful consideration, printed materials ; brochures and flyers which best known as a the most easiest tactics ever, or annual reports about the experienced about their last project, newsletters, direct email, or somethings that more direct such as speeches and presentations or another "catchy" way like using celebrities or make an event and also advertising which is the best and effective tactics.
Since nowadays, due to technical development many people transferring information easily and comfortably, and PR practitioners use media relations as their reference to delivery their messages, while sometimes there are some problems which can happen because of technical problems. Following option which mentioned in this week reading such as, Mail, Faxes, News, Email, CD-ROMs, Videos, Websites are tools that has advantages and disadvantages that have to be considered.
So it is important to select the tactics correctly, like doing research, using media relations even it is requires careful consideration, printed materials ; brochures and flyers which best known as a the most easiest tactics ever, or annual reports about the experienced about their last project, newsletters, direct email, or somethings that more direct such as speeches and presentations or another "catchy" way like using celebrities or make an event and also advertising which is the best and effective tactics.
Business in public relation can also categorized by a tactic, because to make a good campaign PR practitioners has to understand enough about marketing, since we are all works with public, either internal or external. PR person should be more focus on promotions, media and finance and also management. Moreover, business also being the key for any job markets, so understanding business means that you've already one step ahead.
But no one can make sure that all of those tactics will success in the PR campaign, so the important thing is PR person have to realize about their objectivity then they can plan the strategy, realize how important strategic in business and we can start to focus on the audience.
This week reading really gave me a lot of tactics options and also how important to learn about marketing which is very important in the future.
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